New Pictures
Brand identity
Web design
Web development
Social media
New Pictures produces bold, original and entertaining television drama for the UK and international market. Two Create Studio have created a brand identity alongside a digital presence covering both a new website & social content direction.
Taking a nod from large onscreen film titles, the brand features bold, colourful typography overlaid on imagery & video. The flexible, bright colour palette allows each show’s style to shine.
Our initial task was to establish a new brand strategy, focussing on establishing New Pictures as an international production company working with the best writers, directors & distributers.
A kickoff workshop allowed us to fully understand what wasn’t working with the existing brand, and where we needed to move to.
The result is a new brave identity that conveys confidence, ambition & enthusiasm.
![](https://images.prismic.io/twocreate/4769dbd9-db36-4007-bf9d-03029ee184d7_TCS_NP_WEB02c.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/45b97e4b-14e4-426e-b8f0-33af4fcb5ffb_TCS_NP_WEB01.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/43aca0a1-1365-483f-b037-01a42de4ae2f_TCS_NP_Team01.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/2e6c41e8-448f-4525-9783-9aa8d4f90c5d_TCS_NP_About02.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/3ad1adbc-aed3-4857-a777-b5ef7b2e2437_np_des.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)