New Pictures produces bold, original and entertaining television drama for the UK and international market. Two Create Studio have created a brand identity alongside a digital presence covering both a new website & social content direction.
Taking a nod from large onscreen film titles, the brand features bold, colourful typography overlaid on imagery & video. The flexible, bright colour palette allows each show’s style to shine.
Our initial task was to establish a new brand strategy, focussing on establishing New Pictures as an international production company working with the best writers, directors & distributers.
A kickoff workshop allowed us to fully understand what wasn’t working with the existing brand, and where we needed to move to.
The result is a new brave identity that conveys confidence, ambition & enthusiasm.