Mark Hill
Brand Identity
Packaging Design
Art Direction
Known for their disruptive energy and daring aesthetic, Mark Hill asked Two Create to refresh the brand’s visual identity and reimagine their iconic Pick ‘N’ Mix range.
With over 30 individual styling tools and countless mix-and-match combinations, plus an extensive haircare range – clarity of navigation at the point of purchase was a key driver for the packaging redesign.
Anchored by a bold colour palette and confident typographic hierarchy, we developed a flexible, intuitive design system, simplifying the customer journey whilst allowing the brand’s playful side to shine through.
Tactile multi-level embossings and contrasting finishes were applied to elevate and add a sensory dimension to the packaging design. The result is a bold, confident identity that stays true to Mark Hill’s fearless personality – while helping customers find their perfect styling match, faster.
