Boots
Packaging Design
Brand Architecture
Styleguide Creation
The UK's largest and most trusted chemist for over 170 years entrusted Two Create Studio to overhaul it’s entire range architecture; healthcare, beauty and personal care own label, Boots sub brands and brand alternatives as well as a brand new Everyday tier strategically introduced to combat hygiene poverty, challenge perceptions of the brand and counter competition from discounters.
![](https://images.prismic.io/twocreate/d4c82d9a-5707-4467-b4ef-069ade966748_Two_Create_Boots_09b%202.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
We designed a range of 8 looks to span the 9,000 products in the retailers own label, each developed to communicate the main product benefits within each category and value tier; be it the indulgence of a beauty treatment, the natural health benefits of a herbal remedy, the fun of a Kid's product or the efficacy of powerful painkillers.
Each look needed to communicate the semiotics of the category as well as represent the overarching brand identity with a uniting 'red thread’, running through every pack.
![](https://images.prismic.io/twocreate/63af557a-2210-4169-a6b5-db03a5849e16_BBI_01_Turq.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/620c1ea5-f24b-40a5-9d2f-16541358d1ac_BBI_04_TS3.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/3456e370-d598-4e08-a17a-53490ba2c5b7_Two_Create_Boots_07_optim_tiny.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/d8ad8b52-2ea4-4bcd-aff7-8ea5399a441b_Two_Create_Boots_03_optim_tiny.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
The result is a brand proud, consistent and coherent range of products, easier to shop and clearer to navigate. All non-recyclable materials have been removed, post consumer recycled materials introduced to a huge number of products and an overall 70% reduction in packaging materials has been implemented.
![](https://images.prismic.io/twocreate/ae874360-f97c-457c-91e5-b97a6a1f1ee6_Two_Create_Boots_04_optim_tiny.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/bccf6a2b-4a34-4b76-bc84-e0b52ad0225d_Two_Create_Boots_01_optim_tiny.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)
![](https://images.prismic.io/twocreate/5954b256-54d1-4b05-b9c3-98f8148e46da_Two_Create_Boots_06_optim_tiny.jpg?ixlib=gatsbyFP&q=80&auto=compress%2Cformat&w=700&fit=max)