"The sun is shining for Soltan. The design delivers on our brand positioning in a really authentic and powerful way"
Andy Gibson - CMO, Global Brands, Walgreens Boots
Two Create set out to cut through the noise of the category, confused messages were replaced with expertise, clarity and permission to enjoy the sun!
With such increased awareness of the dangers of the sun, it falls to a trusted brand like Soltan to deliver a clear message and put our minds at rest.
Innovative since it’s launch in 1939, Soltan offers the maximum possible protection from harmful UVA rays - responsible for premature ageing and skin cancers.
Two Create were approached to help retell their story through brand and packaging and to solve some functional issues along the way.
Positivity was embodied in the colour yellow, the new shade was made consistent by removing pearl additives and using soft matte textures.
Packs were de-cluttered, removing anxious double claims and creating a feeling of relaxed space.
The tottle was redesigned as a lotion bottle to avoid sand clogging, to better represent the brand’s values and to enhance the user experience.
Rigorous ergonomic development overcame issues with the spray, resulting in a bottle which functions in even the most greasy hands, ideal for covering slippery children!
3D Structural Packaging
2D Pack Design