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An authentic Thai taste sensation

Strategy / Naming / Branding / Industrial Design

The client challenged Two Create to introduce a new range of authentic Thai sauces to the thriving global hot sauce market. With a focus on ethical farming and environmentally responsible packaging, Two Create have delivered a brand that merges authenticity and global relevance through work on creative strategy, naming, graphic and structural packaging design.

'Sabzu’ is derived from the Thai words ‘Saab’ meaning spicy and ‘Su’ meaning fight.

Sabzu’s 'No Nasties’ philosophy has been fundamental to all design decisions. The glass bottle is a soft, organic shape like the home grown chillies it contains and thanks to its screw-off cap and dishwasher-safe print, it can easily be re-filled and re-used, a conscious decision aimed at reducing the amount of plastic waste in Thailand.

The bottle neck pattern, inspired by Eastern mandala art, also references Sabzu’s unique chilli growing and is green in colour, just like a chilli top.

Brand Identity
Industrial Design