Passage to India
A fresh look for Australia's most loved Indian sauces
Brand Identity / Packaging Design
Two Create were asked to rebrand and refresh Passage Food's award winning selection of Indian simmer sauces.
The ambition was to make the Passage to India range more relevant to today's food savvy consumer, to reflect the quality of the ingredients and to retain the brand's position at the top in a busy and competitive market place.
The Indian 'banquet' was used as a theme for the new design and to highlight the social side of Indian cuisine.