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No7

No7

Reinventing the UK’s leading beauty brand.

Range Architecture/ Product Design / Packaging Design / Style Guiding

To redesign such a trusted cosmetics range required a bold creative vision, combined with real respect for nearly a century of tradition.

Two Create were challenged to modernise the aesthetic, to appeal to No7’s existing followers whilst opening the doors to new.

The objective was to re-design the full range of Skincare, Cosmetics, Suncare and Bathing products to strengthen their positioning before entering new global markets and the Americas in particular.

The No7 logo was scaled up and cropped on cartons, reflecting a bolder and more confident tone of voice.

Navigation and copy hierarchy were addressed and refreshed with a new typeface and left aligned for a more modern and efficacious look.

Two Create designed and developed a signature form across all tooled packs with a cleaner, sharper shape, and an extensive series of brand principles and guidelines for artworking across the range.

A hugely successful re-launch has seen US sales significantly surpass those of the UK.

Client
Walgreens Boots Alliance
Services
Range Architecture
Packaging Design
Style Guiding