Brand identity, structural packaging and website for the pioneering tooth whitening brand.
Brand Identity / Product Design / Packaging Design
Enlighten produces breakthrough professional ‘cosmeceutical’ dental products. Two Create rebranded the company in 2009 to appeal to both practitioners and consumers alike.
New packaging united their product offering and a bold logo system was introduced to aid recognition and navigation.
In 2015, Two Create lead a refresh which included; a new tone of voice, advertising campaign, art direction for film and photo stills, a new e-commerce website and new printed collateral.
The new look has enabled the brand to perform in both professional and retail environments.