An authentic Thai taste sensation
Strategy / Naming / Branding / Industrial Design
The client challenged Two Create to introduce a new range of authentic Thai sauces to the thriving global hot sauce market. With a focus on ethical farming and environmentally responsible packaging, Two Create have delivered a brand that merges authenticity and global relevance through work on creative strategy, naming, graphic and structural packaging design.
'Sabzu’ is derived from the Thai words ‘Saab’ meaning spicy and ‘Su’ meaning fight.